Objective: Design a logo for a Sudbury-based entrepreneur launching a mountain bike guide company. The logo should distinctly represent mountain biking and off-road biking.
Client Requirement: The logo must clearly depict a mountain bike and prominently feature the initials “MTB” along with “Sudbury Guides.”
Design Process: Various logo concepts were developed with the “T” stylized to resemble a mountain bike. Adjustments were made to emphasize the handlebars and shocks, enhancing the bike-like appearance. Multiple colour options were also explored.