Project overview

Schmall’s

Objective: Design a logo for a Naughton-based entrepreneur establishing a smoke and gift shop from the ground up.

Client Requirement:  The logo should incorporate the owner’s Cree spirit name, which translates to “Mountain Man,” and his Ojibwe spirit name, which translates to “Clear Sky.”

Design Process: Multiple logo concepts were developed, exploring various mountain designs and elements representing a clear sky to reflect the client’s spirit names.