Objective: Design a logo that conveys the fun and adventurous spirit of the Southern California tour company while maintaining a professional appearance and clearly indicating the type of tours offered.
Client Requirement: The logo must include palm trees, a sun, and the existing blue colour from the current logo.
Design Process: Various designs incorporating palm trees, suns, and different styles of buses were explored. The final design creatively integrated the text and all elements into a fun and engaging logo.