Project overview

Have Sherri, Will Travel

Objective:
Following a rebranding post-COVID, the entire premise was “It’s Time to …” This travel advisor now emphasizes adventure, and the website needed to convey that instant excitement, setting it apart from typical travel agencies.

Aspects of the Website:

  • Themed Sections: With the new name and logo design, the website was organized around the theme: It’s time to … be Adventurous; It’s time to … Create Memories, etc.
  • Engaging Pop-up: A pop-up feature was added to inspire visitors with travel ideas, helping the business build its email list.
  • Hidden Pages: The website includes hidden pages for monthly newsletter articles, providing exclusive content to subscribers.